Mother Nature’s new owners had re-designed this fruit and vegetable emporium whilst also adding a grocery section. They now wished to re-introduce the Coffs Coast to the re-modelled store.
This project involved filming the store to capture the “new look” at Mother Nature’s, establishing a brand concept with the customer. It was important to ensure customers were aware that the new owners had created a “one stop shop” for not only fresh fruit & vegetables, but meat, fish, dairy and specialty grocery items.
This was achieved through filming an early morning experience at Mother Nature’s, displaying the abundance of products and the size of the store. Backed up with radio advertising, Mother Nature’s is keen to follow up with a template commercial in order to advertise their weekly specials.
Below are two 15 second commercials created for Mother Nature’s.
One stop shop
New store layout