Royal Far West (RFW) is a non-government organisation that has been providing health services to children living in rural and remote New South Wales since 1924.
RFW was selected as one of four finalists for the Aussie Farmers Foundation’s ‘Rural Hero Grant’, providing $50,000 to the winner. Voting was based on the public’s response to the finalists’ videos.
Coastal Media developed an animated video, extending the use of the RFW logo’s characters to tell the story of what could be achieved with the funding. Viewer engagement and clearly presented facts assisted Royal Far West in obtaining the grant, allowing more rural kids access to the ‘Healthy Kids Bus Stop’.