bcu – Your region, Your money branding campaign featuring Harley Ingleby.
bcu approached us with a clear brief. They wanted to re-enforce their strong local ties, as well as appeal to a young adult demographic – without being so “in your face.”
We achieved this by tapping into our already strong local surfing culture, and asked local longboard World Champion Harley Ingleby to feature in the campaign.
With a strong fun, local, cultural vibe and subtle branding, the commercial is a strong example of how a less “in your face” approach can be very successful in creating or re-enforcing emotional ties to a brand
This is a series of two thirty second commercials
Produced locally on the Coffs Coast by Coastal Media.
Big thanks to Harley and all the talent, Coffs Harbour City Council, Justin for the car, Bellbowrie Motors, Log Shack and of course White Salt fish and chips.
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